The European Union has approved a new regulation aiming to curb the use of AI in advertising, particularly to protect consumers from deceptive or manipulative practices. This regulation will introduce stricter rules on how AI is used to create and target ads, focusing on transparency and preventing AI from making misleading claims or exploiting personal data. It's designed to ensure that consumers understand how AI is influencing the ads they see and to prevent AI-generated content from being used to trick people into making purchasing decisions. The goal is to foster trust in online advertising and protect vulnerable individuals.

Key aspects of the new regulation include requirements for clear disclosures when AI is used in advertising, limitations on the use of AI to generate deceptive content, and enhanced data protection safeguards. Businesses using AI for advertising will need to comply with these rules, potentially leading to increased scrutiny and more stringent guidelines. The EU hopes this regulation will promote ethical AI development and deployment in the advertising sector, leading to more responsible and consumer-friendly advertising practices across Europe. The regulation is expected to influence how AI is used globally, setting a precedent for other regions to follow.