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Tesla just unveiled its ~$30,000 humanoid robot, Optimus. Marc Benioff called it "unbelievable." But what happened next reveals why humanoid robots aren't ready for 2025: When Benioff asked the… | Elad Inbar | 18 comments

13 Sep, 2025

Tesla Unveils $30,000 Humanoid Robot

Tesla has introduced its new humanoid robot, priced at $30,000, according to a recent announcement. The company has been developing this advanced robotic technology, with the new model representing a significant step in its human-like robotics initiative.

Optimus Gen 2 Specifications and Capabilities

The unveiled robot, referred to as Optimus Gen 2, is designed to perform various tasks. Its development focuses on creating a machine capable of complex movements and interactions, potentially for industrial or domestic applications. While specific operational details are not extensively elaborated, the emphasis is on its advanced engineering and potential for future functionality.

Production and Pricing Strategy

The pricing of $30,000 positions the Optimus Gen 2 as a more accessible option within the advanced robotics market. Tesla's strategy appears to be centered on making humanoid robotics more attainable, suggesting a future where such robots could be integrated into broader economic and personal spheres. The announcement indicates a clear commercial objective for this technology.

In summary, Tesla has launched its $30,000 humanoid robot, Optimus Gen 2. This development marks Tesla's entry into a more affordable segment of the advanced robotics market, with the robot designed for a range of potential applications.