Glicksman Offers Insights on Dental Practice Growth

Dr. Glicksman has published an article outlining strategies for dental practices aiming for growth. The piece focuses on leveraging a practice's existing strengths and effectively communicating its value proposition to attract and retain patients.

Maximizing Practice Strengths

The article emphasizes the importance of identifying and capitalizing on a dental practice's unique strengths. This includes understanding what sets the practice apart from competitors, whether it be specialized services, advanced technology, or a particularly patient-centered approach. Dr. Glicksman suggests that practices should deeply analyze their current patient base to understand their needs and preferences, which can then inform strategies for attracting similar patients. The focus is on building upon existing successful elements rather than solely seeking new ones.

Communicating Value to Patients

Effective communication of the practice's value is presented as a critical component of growth. This involves clearly articulating the benefits patients receive beyond basic dental care, such as improved oral health contributing to overall well-being, the convenience of services, or the expertise of the dental team. Dr. Glicksman advises practices to ensure their messaging, across all platforms, consistently highlights these benefits in a way that resonates with potential and current patients. The goal is to build trust and demonstrate the tangible advantages of choosing that particular practice.

In summary, Dr. Glicksman's article provides guidance for dental practices on achieving growth by first identifying and enhancing their core strengths, and then effectively communicating the unique value they offer to patients.